MOI is an agency that specializes in hair products. In a very crowded space, they realized the importance of having a robust e-commerce strategy as a part of their customer experience initiatives.
Having a simplistic style, one of the main challenges with this project was creating a design free of clutter without compromising on professionalism and shopper experience.
Keeping MOI’s target customer as the central focus, we used design thinking to prioritize customer preferences and build around that. After a series of design rounds and implementation, the client achieved:
Customized, fast and efficient e-commerce website
Minimalist design optimized for frictionless shopper experience
3% increase in revenue in the two quarters following implementation
rewrite your story.
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