CSG is a Texas based printing agency known in their community for quality print projects of a wide variety. However, they were experiencing difficulties with providing self-service options for their clients.
For customers, not being able to serve themselves when drafting up projects began to have a negative impact on CSG’s first-time client acquisition metrics as well as client retention.
We identified an e-commerce platform as a possible avenue to booking more new projects as well as increasing the number of repeat projects. With a fully customized design and development initiative, we were able to capture all necessary steps and materials needed to price and begin a project while providing an easy way for customers to manage their projects. After full implementaton, CSG saw:
10% increase in won projects
5% revenue increase in the first two quarters following implementation
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